Inbetweener
Posted:
Jun 14, 2007, 10:32 PM
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Kelloggs to Make Kids' Food More Healthy
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Now that Kellogg’s has announced that, they are no longer marketing their sugared cereals to children, I wonder if this means all the other cereal companies like General Mills, Post, or Quaker Oats will follow. Could this be the end of classic animated commercial celebrities, like Tony the Tiger, Toucan Sam, Trix Rabbit, or Cap’n Crunch?
http://www.nytimes.com/..._r=1&oref=slogin
http://www.cbn.com/CBNnews/176553.aspx
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Directing Animator / Contributor
Posted:
Jun 15, 2007, 9:50 AM
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Re: Kelloggs to Make Kids' Food More Healthy
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It's only Kellogg's who are doing this, not any of the other companies. And it's not a guarantee that they'll stop advertising altogether. I doubt that they would, since they'd lose a ton of money doing so. Kellogg's is merely trying to 'clean up their act', so to speak. They could easily just reduce the amounts of sugar and questionable ingredients in their products (or merely say that they did) and continue as always.
Anyway, why would the other cereal companies take their ads off children's TV just because Kellogg's threatened to? Not having Kellogg's as a competitor would actually give them an edge in the consumer market.
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Fanboyism (noun): The belief that Batman would win every fight he could ever be put in.
(This post was edited by Starburst on Jun 15, 2007, 9:51 AM)
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Supervising Animator / Moderator
Posted:
Jun 15, 2007, 10:13 AM
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Re: Kelloggs to Make Kids' Food More Healthy
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Reminds me of the Ronald Mcdonald spots that are now showing. RM dons a sweatband and gets kids to excercize ala Richard Simmonds.
Mikey D: "look, we still sell deepfried fat crap, but we're now showing kids how to burn it off!"
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 "... when you're good and crazy, oooh, oooh, oooh, the sky is the limit."
"Because in this business reality can be *pretty* hard to come by."
- the Tick
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Directing Animator
Posted:
Aug 20, 2007, 2:53 PM
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Re: Kelloggs to Make Kids' Food More Healthy
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When the classic TV show, Laugh-In made a brief comeback on NBC in the late 1970's, one of the episodes featured a parody of the animated "Cookie Crisp" ads. I forget what the actual faux cereal was called, but the animated spokesman called himself "...the little troll in your breakfast bowl". He went on to say that the cereal, with fruit and milk added, contained all the balanced nutrition of fruit with milk. At the end of the commercial, I think one of the kids squashes the "troll" with a spoon or a hammer(!)
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"Sit, Ubu, sit... good dog!" ("Arf"!)
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Supervising Animator / Contributor
Posted:
Aug 22, 2007, 6:19 AM
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Re: Kelloggs to Make Kids' Food More Healthy
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I remember that sketch as well! The name of the fake cereal was "Sweet Sticks". To this day, I still get a chuckle from the line "I"m the little troll from your sugar bowl".
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I love humanity, it's people that I have issues with.
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Animator
Posted:
Aug 22, 2007, 12:04 PM
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Re: Kelloggs to Make Kids' Food More Healthy
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"part of this complete breakfast"......
I see that no major-brand cereal has the word "Sugar" in the names of their cereals anymore. For cryin' out loud....I miss Sugar Smacks, Sugar Crisp (have they changed the name of their mascot? "Golden Bear" belongs to Jack Nicklaus), Sugar Frosted Flakes, etc.
I know that sugar is not really good for u, but my mom had no prob sending me off to school with me "ready for the world"!!
How about keeping Sugar in the name & marketing for adults now??? Even maybe a coffee-flavored cereal? Dave Letterman's crew can have a ball with that. "Caffeine & Sugar flavored 'Breakfast Rush' Cereal!" I can see it now.
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Supervising Animator
Posted:
Aug 22, 2007, 12:30 PM
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Re: Kelloggs to Make Kids' Food More Healthy
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"Caffeine & Sugar flavored 'Breakfast Rush' Cereal!"
Now available in decaf.
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Animator
Posted:
Aug 22, 2007, 11:19 PM
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Re: Kelloggs to Make Kids' Food More Healthy
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Oh & I will add....
Since the cereal's called "Breakfast Rush", have a photo of Rush Limbaugh on the box.
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Directing Animator
Posted:
Aug 23, 2007, 12:38 AM
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Re: Kelloggs to Make Kids' Food More Healthy
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How about keeping Sugar in the name & marketing for adults now??? Even maybe a coffee-flavored cereal? Dave Letterman's crew can have a ball with that. "Caffeine & Sugar flavored 'Breakfast Rush' Cereal!" I can see it now. If I remember correctly Letterman & Co. (or was it Conan O'Brian?) had come up with their own cereal parody featuring Tony the Tiger. I forget what the cereal was called; but it was drug-related and Tony could be seen on the box brandishing a syringe, presumably so he could "shoot-up".
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"Sit, Ubu, sit... good dog!" ("Arf"!)
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Animator
Posted:
Aug 23, 2007, 12:48 AM
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Re: Kelloggs to Make Kids' Food More Healthy
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I remember this!! It was Kellogg's Insulin Frosted Flakes.....part of their hilarious series of "Rejected FDA Products."
That's why I mentioned Dave....it sounds like that series they did.....
What made this SO effective, was that the artwork was so realistic, that it could fool ya if ya don't pay attention....
Some other classic "rejected FDA products" included:
Gerber Cigarettes for Babies
Cajun Style Visine (my personal fave....lil bottle with red liquid u can see)
Peter Pan Peanut Butter w/ Chiggers
Ronzoni Pre-Cooked Spaghetti (imagine as he pours it out of the box)
Anyway....I wish they did more of these....
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Directing Animator
Posted:
Aug 23, 2007, 7:34 AM
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Re: Kelloggs to Make Kids' Food More Healthy
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Earlier this week FOX aired a special called The Museum of TV and Radio's Funniest Moments in Television History. I only caught the last 45 minutes or so, but one of the funniest moments was from either Late Night with David Letterman or The Late Show with David Letterman. In any case the skit involved Dave working at a McDonald's Drive-Thru Window. When a woman asked him what's in a Happy Meal, Dave responded:
"Uh, that's a veal shank... with German Potato Salad... and Lime-Green Jell-O."
Later another woman asked for a Big Mac and was told that they had run out of hamburgers; they were absolutely swamped and couldn't get anymore. Dave then asked the woman if she would drive to the supermarket and buy some ground beef.
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"Sit, Ubu, sit... good dog!" ("Arf"!)
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Directing Animator
Posted:
Aug 23, 2007, 7:37 AM
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Re: Kelloggs to Make Kids' Food More Healthy
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I think my two all-time cereal parodies come from Saturday Night Live:
"Quarry: better-tastin' 'cause it's mined."
The other is "Colon-Blow"
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"Sit, Ubu, sit... good dog!" ("Arf"!)
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Animator
Posted:
Aug 23, 2007, 9:27 AM
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Re: Kelloggs to Make Kids' Food More Healthy
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You forgot the new "SUPER Colon Blow"! :D
Yeah I have those commercials on poor video.
And I think I do remember where Dave asked the woman to get beef. She went to the store, didn't she???
I think once Dave took Zsa Zsa Gabor to a fast-food drive thru, certainly something Zsa Zsa is not used to....boy can she eat!!
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