Research Guru / Moderator
Jun 16, 2012, 3:54 PM
British animated kids' TV show "Peppa Pig," which also airs on Nick Jr. in the United States, was the big winner in the Film, Television, Celebrity or Entertainment category at the International Licensing Excellence Awards in Las Vegas.
"Peppa Pig" wins big at Licensing Awards in Vegas
As well, Peppa Pig won for Peppa Pig/Fun to Learn and Bag-O-Fun magazines.
The mobile game Angry Birds from Sweden's Rovio Entertainment, which has sold over 12 million worldwide, took the most honors of any product at the awards. It won for Overall Best Licensed Program of the Year and Best Character/Toy Brand Program for its plush stuffed animals and products.
Winning one of the 17 prizes was American retailer Walgreens, a first-time winner as Best Retailer of the Year for products associated with the weight-loss reality TV show The Biggest Loser.
The Licensing Expo draws retailers, manufacturers and brand owners alike to show the latest licensing deals for the upcoming year.
Other award winners included:
Best Art or Design Program of the Year
The Victoria and Albert Museum
Best Art or Design Licensee of the Year
Very Hungry Caterpillar children's gardening products by Navigate Ltd.
Best Character or Toy Brand Licensee of the Year, Soft Goods
Pillow Pets/slipper collection by SGFootwear
Best Film, Television, Celebrity, or Entertainment Licensee of the Year, Soft Goods
Star Wars home collection by Jay Franco and Sons
Among the Best Corporate Brand winners
Jelly Belly Candy, Under Armour/hydration bottles by Thermos and Harley-Davidson/children's apparel and accessories
Best Licensed Promotion of the Year
Hello Kitty Beauty at Sephora (Sanrio) tied with M•A•C Wonder Woman Collection (DC Comics/Warner Bros. Consumer Products)
[Via Agence France-Presse -- sg.news.yahoo.com/angry-birds-sweeps-licensing-awards-las-vegas-123732117.html]
(This post was edited by eminovitz on Jun 16, 2012, 3:54 PM)